This is not a new article but I only just came across it today.http://www.boxesandarrows.com/view/blasting-the-myth-of It talks about how it is a myth that people wont scroll on a webpage and proposes that the trick is to give them enough stuff above the fold that they want to scroll. It also suggests that the end of the page is an increasingly important space, after all the user stuck with it so far, scrolled as far as they could scroll. Now is the time to signpost them to some more content on your site. All very sensible. It sums up quite nicely something I knew already. But more importantly, it reminds me about that valuable space near the footer. Which I had completely forgotten about. Got me thinking, we could do a lot more with our footer at lovefilm.
A podcast of an interview is also vailble here:
Jeff Parks had the opportunity to speak with Milissa Tarquini on her article, Blasting the Myth of the Fold. They talk about how this long held rule in web design is being de-bunked by web analytics and user testing, as well as how this will impact design and development processes based on screen resolution and browser compatibility.
http://www.boxesandarrows.com/view/blasting-the-myth-of16
