Martin gave an amusing and neat talk on designing widgets.
This talk examines what makes a successful widget from an information delivery point of view. It also looks at how information professionals can help develop more ‘playful’ ways of representing and structuring the information presented. These examples will illustrate how to develop a more engaging user experience, one that stands out from the all-too-common formula of ‘information feed + logo + home link = marketing widget’.
http://www.iasummit.org/proceedings/2008/ia_for_tiny_stuff_exploring_de
